So why this quote? When it ran through my mind, it made me think about Gamma Mu, and changes that might make it easier for us to recruit new members. The use of social media to develop brand recognition is one of the steps we might consider. I was reading a post about social media on a business blog, and. although the information was directed at corporations and small businesses, the insights seem just as pertinent to Iota. Please comment - let's start a dialogue.
Different sized businesses groups have different needs when it comes to Social Media. While some needs overlap, there isn’t a one size fits all plan.
The first type of client would be a big business or a large corporation a large group with hundreds and thousands of members. This is a company group with an established name and identity that needs to remain consistent throughout their social media presence. They are seeking brand reputation and to start a conversation with its customers and interested parties. Their need is to turn their product value into a social value. They are looking for a relationship with the customer because they have more to offer than just their quality product. Corporate companies large groups are focused more on reputation. They have a perspective on their brand and they are looking to enhance an image.
The second type is the small business group that might have a local following or locally established name, but basically hasn’t built their brand yet. They want to use social media for establishing their name and growing their market to a larger area. When working with a small company group it’s about developing brand recognition and trust as well as make people aware that the brand exists and that it offers value. You can read more posts on this subject at Branding Personality.
So here is the whole quote
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